Partnership of Hope: Marriott & Arnold Palmer Children's Hospital
Wish Card Partnership for Arnold Palmer Children's Hospital Challenge: As a family-oriented brand, Marriott continuously seeks opportunities to give back to the community and reinforce its reputation for social responsibility.
I spearheaded a partnership marketing initiative during the winter holiday season, collaborating with long- standing partners Arnold Palmer Children's Hospital and Orlando Health. This initiative involved: • Wish Card Development: Creating custom "Wish Cards" that invited Marriott guests to write messages of hope and encouragement for terminally ill children at Arnold Palmer Children's Hospital. • Guest Services Integration: Partnering with Guest Services to distribute Wish Cards to each guest, ensuring widespread participation and impact. • Collateral Design: Designing visually appealing Wish Cards that effectively conveyed the message and purpose of the initiative.
The Wish Card partnership successfully enhanced Marriott's brand reputation by demonstrating its commitment to making a positive impact on the lives of children in need. The initiative fostered guest engagement, strengthened community partnerships, and generated heartwarming messages of support for patients at Arnold Palmer Children's Hospital.