What makes you “you?”, if you want to make a lasting impression on your audience, you have to look deep within yourself to find the answer to this question.
We usually follow the same trends that have made others successful without focusing on how we can do things differently.
This article will give you a clear insight into personal branding and how to do it and provide you valuable tips on making it work.
What is Personal Branding?
To put it simply, personal branding refers to how you want others to perceive you. You can think of it as a mental image your audience has in their heads about you. It includes your personality, ambitions, and goals.
For instance, what comes to your mind when someone mentions Ellen DeGeneres? A daytime comedy talk show host with a funny bone! That is because that’s the image she has built for herself and is known worldwide.
It’s like what Jeff Bezos said, “Your brand is what people say about you when you’re not in the room!”
Find your Personal Brand in Yourself
The key to personal branding is to see yourself as a brand and then identify what’s unique in your voice, personality, and traits.
And to do so, you must ask yourself the following questions to help identify who you are and what makes you different:
1. What Inspires You?
To answer this question, you will have to take a trip down memory lane.
You will have to think about all the events that inspired you to start your company, blog, channel, etc. Did you stumble upon someone else’s idea and thought you could do it better?
Were you trying to resolve an issue when the idea struck you?
This will help you understand the reason you are rallying for your cause.
2. What are Your Core Values?
Everyone has some core values based on which they build their personality.
For example, some people focus on keeping others happy, while others emphasize striving for success and delivering quality in the work they do.
There are also some who take it easy and go with the flow.
What core values do you stand for?
The answer to this question will take you one step closer to discovering your uniqueness.
3. What Makes You Different?
This is the factor that makes you stand out from the crowd.
What is that one thing that differentiates you from others in the same niche?
Do you add an element of fun to your work?
Do you provide a memorable experience to the audience every time?
Once you find the answer to this, you can work on maintaining or improving your unique trait to stay at the top of the game.
4. Who is Your Audience?
Another important factor that identifies your brand’s personality is your target audience.
Which age group do they belong to?
Which community are they from?
Are you targeting a specific region, or is your content for the global audience?
Understanding your audience and their needs will help you create relevant content that will grow over time.
5. How Do You Communicate?
Another key factor in discovering your brand’s personality is how you communicate with your audience in general.
Do you deal with them in an entirely professional way, or do you incorporate humor into your communication, or is it a casual one-on-one conversation?
How you communicate gives an insight into your brand’s voice and personality.
Once you’ve found answers to the above questions, you’ll be definitive about what sets you apart.
Now on how to implement it.
How to do Personal branding?
You have to incorporate your unique voice, personality, and traits to make your personal branding work. Here are some tips on how to do it:
1. Be Authentic
When it comes to personal branding, being yourself is what singles you out. Hundreds of people follow the same trends in a niche but using your own quirk is what gets you noticed.
Maybe the way you talk naturally, or the way you sing, or dress, or the way you advertise a product is what makes you original. So stick to it!
2. Start Blogging
Another way to build your personal brand, and a technique used by most influencers, is blogging.
You can either start your own blog and use your style to write stuff that matters to your target audience, or you could write guest posts on famous blogs.
It may require a bit of effort and consistency, but it pays off in the long run.
3. Provide Value
By adding value to your content, you can be the first name that comes to someone’s mind when they talk about your niche.
For instance, if you’re a photographer, you can make tutorials showing people how to use different angles and techniques to capture fantastic images.
You can also review new photography equipment, or even better, launch photography courses for beginners.
You will be remembered as an influencer who taught people the basics of something.
4. Be Consistent
Consistency is the key to success.
It doesn’t mean posting every single day. It’s more about being consistent in what you’re posting.
If you’re a motivational speaker, your audience will look up to you for motivational content. But if you suddenly switch to making funny videos, they might lose interest and go elsewhere.
So continue providing your followers what they’re expecting out of you and not something that makes them jump ship.
5. Be Social
If you want to do personal branding, you will have to be social and interact with your fans. This includes responding to their messages, thanking them for liking or sharing your posts, or simply replying to their comments. People are naturally inclined towards responsive brands. The more human elements you add to your brand, the more your network will grow.
Personal branding may seem like hard work, but once you get into the flow, all you need is to keep it going. Find your brand’s voice and uniqueness by digging deeper into yourself and discovering your passion and what you stand for. Once that’s out of the way, you can use different tips and techniques to help yourself grow and be an influencer, not a follower!
To learn more about how adding passion to your work can take you places, check out our blog.