How to Effectively Use Facebook Creator Studio for Content Marketing

October 29, 2021

By Zargham Ahmad

If you have ever run a Facebook page(s), you know the hassle of going to the said page to post something or check the stats or engagement. 

But, luckily, that’s not the case now!

No matter how many pages you run, you no longer have to visit each page individually to publish content or track its performance. 

Thanks to Facebook Creator Studio, you can now manage all your business pages from a single dashboard.

Now that we’ve got the intro out of the way, let us take you through the basics of how to effectively use Facebook Creator Studio for Content Marketing. 

But before that, let’s get to know this feature a bit better.

What Exactly is Facebook Creator Studio?

Facebook Creator Studio is a relatively new feature by Facebook that enables you to manage your pages on Facebook and Instagram. You can post, monetize, and keep a performance check on your posts across both platforms by using this feature.

Note that we’re mentioning Facebook and Instagram together. There’s a reason for that! 

When you create a post via Facebook Creator Studio, you get the option to simultaneously share it to the Instagram account linked to your page. So, instead of posting something on each account separately, you can post it across both Facebook and Instagram in one go.

Talk about saving time!

Now, how can you make the most out of Facebook Creator Studio from the perspective of content marketing? Let’s have a look.

Effectively Content Marketing with Facebook Creator Studio 

If you want to use Facebook Creator Studio to the fullest, you need to know about its main functions, how they work, and how you can use them for content marketing.

1. Post Creation

Once you access Facebook Creator Studio, you will find the “Create Post” option on the top left corner of the dashboard. A drop-down menu will give you 7 different options:

Create Post

You can either create a post, start a live stream, or post a job with this option. You can also add check-ins, feeling/activity, and media files to your post to customize them. Apart from this, you also have the option of posting it right away or at a scheduled time and boosting the post, so it reaches maximum people.

Create Posts Tests

As the name suggests, this option enables you to create a post in 4 different ways. You can add different headlines, media files, thumbnails, or content in each post version and send it for a test drive.

Facebook will show each version of the post to your audience as a test, and the one which gets the most engagement will then be published on your page.

Add Story 

Using this option, you can create a Facebook story using text and images only. You can also throw in a  CTA if you want.

Upload Video

The “Upload Video” option allows you to upload a video from your computer and add a caption, thumbnail, or poll to it. The best part is that before you publish the video, Facebook gives you a checklist to make sure that it gets the maximum engagement. 

This checklist ensures that your video is 3 minutes long, has a description, tags, and is of HD quality or not. If all the options are checked, your video is definitely going to be successful.

Multiple Videos

If you want to save time, using the “Multiple Videos” option is a good idea. This option enables you to upload up to 50 videos simultaneously and edit them while they’re being uploaded. This not only saves time but allows you to schedule the videos to be posted at some later date. 

Go Live

Whether you’re logged on to Facebook from your computer or smartphone, you can avail the “Facebook Live” feature to start a live stream. You can use it to showcase your products, have a live selling session, or talk about your services with the audience to gain feedback. Nevertheless, the options are plenty!

Once you’re done with the stream, you can save, edit, and publish the broadcast on your page for those who missed the live session.

Post Video Across Pages

Gone are the days when you had to visit each of your pages individually to post a video. With the “Post Video Across Pages” option on Facebook Creator Studio, you can upload a video, edit it to your heart’s content, and publish it on all your pages with a single click.

These were the 7 different options for post creation. Now let’s have a look at the remaining features of Facebook Creator Studio.

2. Content Library

If you want to view all the posts that you have published on your Facebook pages, you can find them in the “Content Library” section of Facebook Creator Studio. Here, you’ll not only find the published posts but scheduled and draft posts also. 

On the right side of the “Content Library,” you can also view your past Stories, Clips, and Instant Articles. 

But, what’s the point of viewing your past posts and stories? Well, there’s more to “Content Library” than just viewing posts.

You see, when you click on a specific post, a performance chart opens up showing everything from its reach to engagement to views, likes, and shares. It’s basically a breakdown of how your post performed. 

And, if you click on the 3 dots next to the post, you can edit, delete, or boost it. 

Content Library is an entire post management tool in itself!

3. Insights

Now, if you want to see how your Facebook page is doing overall, you need to head to the “Insights” tab. 

It gives you an overview of the performance of your page, videos, and Instant Articles. However, for your Facebook and Instagram Stories, you will have to manually set up the insights, after which it will show you the performance metrics for 28 days only. 

In case you’re wondering what’s the difference between Content Library and Insights, the former tells you about the performance of individual posts, while the latter gathers performance data of the posts as well as the page, in a more in-depth and detailed manner.

4. Inbox+

Inbox+ is an upgraded version of the traditional inbox. While you can use it to respond to the messages or DMs you get on your Facebook and Instagram page, it also enables you to respond to comments on the posts of both platforms directly from the dashboard.

Not only this, but you can also mark conversations as spam, unread, done, or follow-up.

Also, you can create profiles for the people engaging with your posts, give them badges, etc.

Related: 7 Great Ideas for Marketing Messages

5. Monetization 

This is the most important aspect of running a Facebook or Instagram page – making money out of it!

Using this feature, you can set up monetization for your pages, track your earnings, and decide payout options. 

There are 7 monetization tools in Facebook Creator Studio:

  • Instant Articles
  • Paid online events
  • In-stream ads for on-demand
  • Fan subscriptions
  • Stars
  • In-stream ads for Live
  • Brand Collabs Manager

Ever seen the “Send Stars” option under live streams or the “Support our Page” button under some posts? Well, by clicking on them, you can support the page with small amounts of money. 

It’s similar to the “Super Chat” option on YouTube!

However, you cannot set up all these tools at once. You have to fit certain criteria to be able to use a monetization tool. 

Facebook reviews your pages and decides whether you are eligible to set up monetization tools or not. Only then do they appear on your dashboard. 

So, patience is key when it comes to the monetization of your Facebook pages. 

6. Page Roles in Facebook Creator Studio

As your page grows and the interaction increases, it gets difficult for one person to manage everything. This is where page roles come in handy.

Every page has 5 roles: Admin, editor, moderator, advertiser, and analyst.

The admin of the page has the power to assign these roles to other people. Each role can perform specific actions. Here’s a breakdown:

Managing a Facebook page may seem like a piece of cake to others, but there’s much more to it than just posting content.

Keeping track of all the posts, coming up with content that actually gets the audience’s attention, modifying posts according to the likes and dislikes of the target audience, and then making sure that those interacting with your page get the desired responses. These are just a few of the ways in which you can effectively use Facebook Creator for content marketing. 

If you want to make the most out of this new Facebook feature, you should know how each option works and how you can use it to get the best outcome.

We hope this complete guide on using Facebook Creator Studio will help you throughout your journey as a Facebook page admin! 


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